Privacy Policy Overview

When you use our services, you are trusting us with your information. We value this responsibility and work hard to protect your information.

Tape Ark is committed to and bound by the principles set out in the Australian Privacy Act 1988 (Privacy Act) and the European Union General Data Protection Regulation (GDPR). The purpose of this Privacy Statement is to set out how Tape Ark collects, uses, stores and discloses Personal Information provided to us by visitors to either our websites (sites) or third-party sites.

Personal Information, which identifies or relates to an individual, may include:

• Name
• Site username
• Postal address
• Telephone number
• Email address
• Social media account ID
• IP address
• Designated account settings
• Employment background and qualifications (for job applicants)
• Financial information (for services received or delivered), such as credit card or bank account numbers, and credit card verification values
• Driver’s license number or other necessary personal information

This information is collected and processed to provide our services and as required by law. Failure to provide the requested information may impact your experience of our sites and services.

How do we collect Personal Information?

Tape Ark may collect your personal information when you create an account, sign up for our newsletter, reach out to us directly, utilize our services, browse our website, make a purchase, or provide us with goods or services. This information may be collected directly from you or through third-parties.

Our web server automatically recognizes the IP address/domain name combination of every visitor to our web page. We gather this information, along with aggregate data on the pages you visit, and any information you volunteer, such as survey responses, product registration, order fulfillment, and site registration.

The information we collect is used internally for analytics and reporting and is not shared with other organizations for commercial purposes.

We collect the email addresses of those who contact us via email, as well as any information volunteered by consumers, such as survey responses, site registrations, promotions, and order fulfillment. If you do not want to receive future emails from us, please let us know by sending an email to info@tapeark.com telling us that you do not want to receive communication from our company.

There are links on our sites that direct you to the websites of other companies, individuals, and organizations. While this Privacy Statement represents the Privacy Policy of Tape Ark, we cannot be responsible for the policy or conduct of any other site, whether or not you link to it from the Tape Ark website.

From other sources

We may collect your Personal Information from other sources, including publicly available databases and joint marketing partners, in addition to what you provide directly to us. Additionally, we may allow you to share information with third-party social media websites, or permit you to use those websites to create or connect to your Tape Ark account. These social media websites may give us access to certain Personal Information they have stored based on your interactions with their online services. This information may include content you have viewed and details about advertisements that you have been shown or may have clicked on. You can control what Personal Information you allow us to have through the privacy settings on that third-party site and the permissions you give us.

If you give us or our service providers any Personal Information relating to other people in connection with our sites, you are confirming that you have permission to do so, and that we may use it according to this Privacy Policy.

Why do we collect, hold, use, and disclose Personal Information?

We collect, hold, use, and disclose Personal Information for a variety of business purposes, including:

• To respond to your inquiries, fulfill your requests, and provide you with related support
• To provide our services to you
• To send administrative information to you, such as changes to our terms, conditions and/or policies
• To determine the appropriate language for your site experience
• To provide you with news and information regarding or assistance with our services
• To notify you about new features of our services and special offers that may be of interest, with your consent
• To personalize your experience on our sites by presenting products and offers tailored to you, and to facilitate social sharing functionality
• To consider employment applications
• To send you relevant promotional and marketing messages
• To allow you to participate in contests and similar promotions and to administer these activities. Some of these activities have additional rules containing information about how we use and disclose Personal Information
• To aggregate and/or anonymize Personal Information
• For business purposes, such as data analysis, audits, fraud monitoring and prevention, developing new products, enhancing, improving, or modifying our sites, identifying usage trends, determining the effectiveness of our promotional campaigns, and operating and expanding our business activities
• To use IP addresses for purposes such as calculating usage levels, diagnosing server problems, and administering the sites. We can also derive your approximate location from your IP address
• To respond to law enforcement organizations, government officials, and third-parties when compelled by legal process
• To report or prevent suspected fraudulent or illegal activity in the use of our services
• As otherwise authorized or required by laws applicable to us

We engage in these activities to manage our contractual relationship with you, to comply with a legal obligation and/or based on our legitimate business interests.

Who do we disclose Personal Information to?

We may disclose the Personal Information we hold about you to third-parties who provide services to us, including organizations that assist us in providing services.

We may disclose Personal Information to companies providing services to us, including billing, sales and marketing, market research, fulfillment, data storage, analysis and process, and legal services.

We may also disclose Personal Information to third-parties who assist us in providing targeted advertising. We generally seek contractual assurances from our service providers and third-parties who perform services on our behalf, that they will not use your Personal Information in any manner other than to help us provide you with our services and that they will comply with all relevant provisions.

Your Personal Information may be used or disclosed by us:

• as required by law.
• to our third-party service providers who provide services, including website hosting, data analysis, information technology and related infrastructure provision, customer service, email delivery, auditing and other services.
• if you post or disclose information or content through our sites profile and other information in a public forum or social media account. When you connect your account with us to your social media account, you authorize us to share information with other users and your social media account provider. The social media provider’s privacy policy governs the use of shared information.

Other uses and disclosures

Your Personal Information may also be used or disclosed by us for any of the following reasons:

• To comply with applicable laws and regulations, including those outside your country of residence.
• To respond to requests from public or government authorities, including those outside your country of residence, or to cooperate with law enforcement.
• For legal reasons, such as to enforce our Terms of Service or other agreements; and to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others.
• In connection with a sale or business transaction. This includes any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings). In such cases, we have a legitimate interest in disclosing or transferring your information to a third-party, such as an acquiring entity and its advisors.

Other Information

“Other Information” refers to data that doesn’t directly identify you or relate to an identifiable individual. Examples include browser and device information; information gathered through cookies, pixel tags, and other technologies; data collected from our devices and other offerings; demographic information and other details you provide that don’t reveal your specific identity; and information that has been aggregated so that it no longer reveals your identity.

If we are legally required to treat “Other Information” as “Personal Information,” we may use and disclose it for the same purposes as “Personal Information,” as outlined in this Privacy Policy.

Collection of Other Information

Information about your device, browser, and use of the Site is collected in several ways, including through cookies and similar technologies. This information may include your Media Access Control (MAC) address, computer type, screen resolution, operating system, device manufacturer and model, language, and Internet browser type and version. This data is collected to ensure proper Site functionality.

Cookies

Cookies are small text files that are transferred to your hard drive by a website. They are used to store and sometimes track information about your website usage. This information can include the time spent on our sites, pages visited, language preferences, and other traffic data. This data is used for security purposes, to facilitate navigation, to display information more effectively, to personalize your experience, and to recognize your computer to assist with our sites usage. Statistical information about our sites usage is also gathered to improve our sites design and functionality, understand how it is used, and help resolve any questions.

Web beacons are small graphic images that may be included on websites, services, applications, messaging, and tools. They typically work in conjunction with cookies to identify users and user behavior. They provide advertising service providers with information about the internet address of the site pages viewed by users, browsing patterns within the site, and responses to advertisements and promotions on the site.

What cookies do we use?

Cookies are categorized as either Session or Persistent. Session cookies are temporary and deleted when you close your browser, while Persistent cookies remain on your hard drive until they expire. Our sites may use the following types of cookies, and if any Personal Information is gathered via these cookies, our online Privacy Statement applies:

• Essential Cookies: These are necessary for navigating and using our sites’ services and features. Without them, our sites won’t function optimally, and we may be unable to provide certain services or features.
• Preference Cookies: These cookies store your choices and preferences, enabling us to remember language or other local settings and tailor our sites accordingly.
• Analytics Cookies: These collect data about your site usage, allowing us to improve functionality. They reveal popular pages, highlight any issues you encounter, and show us the effectiveness of our promotional messaging. This helps us analyze overall usage patterns, rather than individual activity.
• Advertising Cookies: These cookies display targeted promotions or ads based on your site interests or manage our advertising. They track your activities on our sites and others to deliver targeted advertising.

How do I manage cookies?

You can change your browser settings to control how cookies are used. Cookies can be rejected by activating the relevant browser setting. For information on enabling or disabling cookies, consult your internet browser provider’s website via the help screen.

Our sites may not function correctly if you choose to reject cookies. Unless your browser settings are adjusted to refuse cookies, our system will issue cookies when you access or log on to our sites.

Our cookie management practices may change periodically. The “Last Updated” date at the top of this page indicates when this page was last revised. Any changes will be implemented through the site. Your continued use of our sites after these changes signifies your acceptance of the revisions.

Google Analytics

Our sites utilize Google Analytics, which employs cookies and similar technologies to gather and analyze data about service usage and report on activities and trends. This service may also collect information regarding the use of other websites, apps, and online resources. For registered users of our sites and offerings, we may combine this information with other data you provide to enhance our services and offerings. To learn more about Google’s practices and opt-out options, please visit Google and download the Google Analytics opt-out browser add-on, available HERE.

IP address

Your Internet Service Provider automatically assigns an IP address to your computer. When you access our sites, this IP address, the time and pages visited, may be identified and logged in our server log files. This is standard practice, done automatically by many websites, applications, and other services. We use IP addresses to calculate usage levels, diagnose server problems, administer the sites, and may also use it to derive your approximate location.

Uses and disclosures of Other Information

In some cases, Other Information is combined with Personal Information. In these cases, the combined information will be treated as Personal Information for as long as it remains combined.

Advertising

Tape Ark engages third-party advertising service providers to display advertisements on websites other than Tape Ark’s own. These providers may use cookies and similar technologies to deliver these advertisements to you.

Targeted marketing

We collaborate with advertising service providers to identify which advertisements might be most relevant to you. These providers may use your behavioral data, like how you navigate our sites, to show you relevant ads while you’re on our sites. Additionally, we partner with advertising companies to promote our offerings on external websites. These ads may use cookies and similar technologies to track your response to our advertisements. These technologies, along with data collected by advertising companies about your online activity, can be used to recognize you across your different devices, such as a mobile phone or laptop.

Third-party services

This Privacy Policy does not apply to, and we are not responsible for, the privacy information or other practices of third parties, including third-parties operating any website or service linked to our sites. The inclusion of a link on our sites does not imply our endorsement of a linked site.

Furthermore, we are not responsible for the information collection, use, disclosure, or security policies or practices of third-party social media platform providers or other organizations, including with respect to any Personal Information you disclose to other organizations through or in connection with our sites, such as by using third-party messaging services linked or integrated through our sites.

Security

We take reasonable security measures to protect your information from loss, misuse, and alteration. However, while we make every effort to safeguard your data, we cannot guarantee the absolute security of any information you provide online. We are not responsible for the theft, destruction, or accidental disclosure of your information. If you suspect that your interaction with us is no longer secure, please contact us immediately on privacy@tapeark.com.

How to stop receiving our marketing emails

To stop receiving marketing emails, click the “Unsubscribe” link in any marketing email or contact us using the details below. Your request will be processed as soon as possible. You may still receive important administrative messages.

Your privacy rights and how to exercise them

Under applicable privacy laws, including the Australian Privacy Act 1988, the Australian Privacy Principles (APPs), the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), you have the following rights regarding your personal data:

• Access: Request a copy of personal data we hold about you.
• Correction: Request corrections to inaccurate or outdated data.
• Erasure (Right to be Forgotten): Request deletion of your data, unless retention is required by law, fraud prevention or security audits.
• Objection to Processing: Object to direct marketing or automated processing of your data.
• Restriction of Processing: Request that we limit how we use your data in specific situations.
• Data Portability: Request transfer of your personal data to another service provider (where feasible).

To exercise any of these rights, please contact privacy@tapeark.com. We will respond within 30 days, in compliance with the APPs, GDPR and CCPA.

Retention period

We retain Personal Information only as long as necessary based on service delivery, legal compliance, security investigations and user requests.

To request deletion of your Personal Information, please contact privacy@tapeark.com. We will comply unless retention is required for legal or regulatory obligations, fraud prevention or security audits.

Use of site by minors

The sites is not directed toward individuals under the age of eighteen (18). We do not knowingly collect Personal Information from individuals under 18. If we learn that a minor has provided personal data, we will delete the data immediately. If you are a parent/guardian and believe your child has shared data with us, please contact privacy@tapeark.com.

Jurisdiction and cross-border transfer

Your Personal Information may be stored and processed in any country where we have facilities or engage service providers. This means that information may be transferred, through normal business operations, to countries outside of your country of residence, which may have different data protection rules. In some cases, courts, law enforcement agencies, regulatory agencies, or security authorities in those countries may be able to access your Personal Information.

The European Commission recognizes some non-EEA countries as providing adequate data protection. For transfers from the EEA to countries not considered adequate, we have implemented measures such as standard contractual clauses adopted by the European Commission to protect your Personal Information. You can obtain a copy of these measures by contacting us.

Updates to this Privacy Statement

Our (online) Privacy Statement may be updated periodically. In the event of an update, we will post the revised Statement on our sites, accompanied by a change notice if the update is material. Users should regularly review the (online) Privacy Statement for any updates. Changes become effective upon posting on our sites, and continued use of our sites by users constitutes acceptance of the revised Statement.

Data breach notification and response

We take the security of your Personal Information seriously. In the event of a data breach, and in line with Australia’s Notifiable Data Breaches (NDB) scheme, we will notify you and the Office of the Australian Information Commissioner (OAIC) if a data breach is likely to result in significant harm to you or Personal Information is accessed or disclosed without authorization.

If a breach occurs, we will assess and contain the breach immediately, notify affected individuals within 30 days, if required, and provide guidance on steps to mitigate potential harm.

If you suspect unauthorized access to your Personal Information, please contact privacy@tapeark.com.

Contact us

To request access, updates, or corrections to your Personal Information held by us, please contact our Privacy Officer at privacy@tapeark.com.

California Consumer Privacy Act Notice

This California Consumer Privacy Act Notice (“Notice”) applies to California residents and complies with the California Consumer Privacy Act of 2018 (“CCPA”). Tape Ark, including affiliates operating under the Tape Ark name or brand, (collectively, “Tape Ark” or “we” or “us”) provides this Notice.

Note that this Notice does not apply to job applicants, employees, contractors, owners, directors, or officers if Tape Ark collects their Personal Information concerning their current, former, or potential role at Tape Ark.

 

Our collection, use, and disclosure of Personal Information

The CCPA defines Personal Information as data that identifies, relates to, or could reasonably be linked with a specific California resident or household.

We collect Personal Information in a variety of ways, including when you interact with us through our websites, over the phone, by responding to surveys, or by purchasing, registering, or returning a product or service. Additionally, we may collect Personal Information from other sources, such as publicly available databases and joint marketing partners, when they share that information with us.

The categories of Personal Information that we have collected or disclosed within the preceding 12 months include: Identifiers (such as name, telephone number, postal address, email address, user account name, social media account ID, and IP address); Personal information as defined in the California safeguards law (such as contact information and profile picture); Characteristics of protected classifications under California or federal law (such as gender); Commercial information (such as transaction information and purchase history); Internet or network activity information (such as browsing history and interactions with websites and advertisements); Geolocation data (such as IP address); Audio, electronic, visual, and similar information (such as call and video recordings); Professional or employment-related information (such as work history and prior employer); and Inferences drawn from any of the Personal Information listed above to create a summary about, for example, an individual’s preferences and characteristics.

We may use this Personal Information for business purposes, including: operating, managing, and maintaining our business; providing our products and services; employment and vendor management; product development, improvement, repair, and maintenance; personalization, advertisement, and marketing; research, analytics, and data analysis; facility and infrastructure maintenance; quality and safety assurance; risk and security control and monitoring; fraud detection and prevention; identity verification; accounting, audit, and other internal functions (such as internal investigations); legal compliance; record maintenance; and exercising and defending legal claims.

The following categories of personal information may be shared with third-parties, such as our service providers and affiliates, for business purposes:

• Identifiers like name, phone number, address (postal and email), usernames, social media handles, and IP address.
• Personal information as defined by California law (e.g., contact info and profile picture).
• Protected characteristics like gender.
• Commercial information like transaction and purchase history.
• Internet activity like browsing history and interactions with ads and websites.
• Location data like IP address.
• Audio, electronic, visual, and similar information (e.g., video and call recordings).
• Professional details like work history and previous employers.
• Inferences drawn from the above information to create a summary of preferences and characteristics.

The CCPA defines “sold” or “sale” as the disclosure of Personal Information for monetary or other valuable consideration. However, this definition does not include the transfer of Personal Information as an asset that is part of a merger, bankruptcy, or other disposition of all or any portion of our business. Therefore, we have not “sold” Personal Information for the purposes of the CCPA.

Making rights requests under the CCPA

Disclosure: Upon your request, we will disclose the following information covering the 12 months preceding your request:

• The categories of Personal Information collected about you and the categories of sources of which it was collected
• The specific pieces of Personal Information collected about you
• The business or commercial purpose for collecting your Personal Information
• The categories of third-parties with whom we shared your Personal Information
• The categories of Personal Information about you that we otherwise shared or disclosed, and the categories of third-parties with whom we shared or to whom we disclosed it (if applicable)

Deletion: You can also ask us to delete the Personal Information we have collected from you.

To make a request for disclosure or deletion, please contact us at privacy@tapeark.com. Please note that in some instances we may decline to honor your request, such as when the disclosure of Personal Information would adversely affect the rights and freedoms of another California resident.

You have the right to be free from unlawful discrimination for exercising your rights under the CCPA.