Who would have thought that people would be willing to pay to sleep on an air mattress in a complete stranger’s house when they are on a business trip? Let’s extend that thinking and really ponder if anyone, even the AirBNB founders themselves, would have thought that their company would be valued at more than any other major hotel chain in the world, despite having almost no real estate of their own?

Uber, of course, has taken the same path. Getting picked up by a complete stranger at 2 am and driven to your home via the kebab shop? I don’t think so. But look who is the largest taxi fleet in the world – and they don’t really even own any taxis!

The technologies that are changing the IT landscape around us often take time to get traction in the oil sector. Sometimes it appears we, as an industry, are so heavily invested in yesterday, that tomorrow is too much to think about. But sometimes revolution does not start within the disquiet, rather it starts next door and spreads into the open arms of disquiet as though it had been waiting for it all the time.

Some ground breaking disruptive technologies that are appearing on the landscape within an array of other industries will at some point seek to pass on their benefits in the oil sector. How long it takes to adopt them is up to us.