Tape Ark Appoints First Global Head of Marketing and Customer Experience to Help Drive its International Expansion

Tape Ark has expanded its team with a new appointment. Saschelle Blake comes with extensive strategic marketing, brand and digital technology experience having worked for a diverse range of brands and industries. Saschelle is a Non-Executive Director of the Health Insurance Fund of Australia (HIF) and sits on the Council Advisory Board at Scotch College, one of Australia’s leading schools.

Tape Ark CEO and Founder, Guy Holmes said, “Tape Ark is very lucky to have Saschelle join the team.  She has a unique skill set that is invaluable as our business continues its international growth. Finding someone with drive, a real depth of experience, and an analytical mind who is not afraid to get her hands dirty in the minutia is a real win for us”. 

Tape Ark is the world’s leading specialist’s in tape-to-cloud migration, operating in a niche solution space. There are over a billion tape-bound-data assets that exist across Oil and Gas, Media and Entertainment and Corporate Enterprises. Companies who already embrace cloud migration are experiencing tangible benefits with their data primed for use in AI and ML applications.  Cloud is now the go-to platform for driving enterprise transformation enabling businesses to move into new industries, transform customer experiences and forge new business models.

Director of Sales, Kyle Evans, said “Saschelle is a fantastic addition to the Tape Ark team. It is rare to find a marketing professional with her depth of knowledge and corporate strategic experience. Saschelle will be instrumental in honing Tape Ark’s engagement with our rapidly expanding global network of customers and strategic partners”.

Saschelle Blake said: “I’m thrilled to be working with an innovative and focused team. They’re solving a fascinating problem for many mature businesses and industries – safe, efficient and scalable migration of legacy data to the cloud. The cloud migration category presents valuable opportunities for businesses, not only in the preservation of historical information but also the ability to access and analyse this information to apply Industry 4.0 technologies or mine for new opportunities when today’s technologies didn’t exist”.

The Global Head of Marketing and Customer Experience will be accountable for designing, implementing and refining the marketing and brand strategy, and strengthening key relationships with Tape Ark’s global partners including Seagate Technology, Amazon Web Services (AWS), Google Cloud and Microsoft Azure.