Perth-based technology start up Tape Ark, founded by serial entrepreneur Guy Holmes, announced today its official launch with an innovative data storage solution which re-imagines the way we approach physical offsite data storage.
Tape Ark is changing the data storage landscape by providing high volume migration of aging corporate data from archive tape media directly to the cloud using public cloud platforms like Amazon Web Services. The physical storage of legacy tapes and backup data has become the “elephant in the boardroom” that no one wants to address. With every passing day these data sets become more complicated – they increase in volume, age, and resource requirements while becoming less accessible and continuing to deteriorate and erode.
Through the use of Tape Ark’s scalable and automated tape migration infrastructure and with public cloud offerings like Amazon’s gateway and Virtual Tape Library (Gateway-VTL), legacy tapes can be seamlessly migrated to the Cloud and then accessed through the Tape Ark client portal. The only costs to clients are ongoing monthly cloud storage costs – which in most cases are less than the current physical storage costs in an offsite data vault. The reading of the physical tapes is free of charge, making the transition from conventional vault storage to Tape Ark a no brainer.
“It's time to bring the management of archive tape data into the 21st century” states Guy Holmes, who is well known as a data preservationist responsible for managing the recovery and restoration of millions of tapes for organisations like NASA, The Australian Federal Government, the Ethiopian Government, and many others. “I have personally seen enough old tapes and heard enough complaining from every corner of the industry about how complicated access to legacy tape can be, and frankly, I have had enough of it” said Holmes.
“This solution finally disrupts the age old tape vault storage concept that have become billion dollar businesses out of providing nothing more than air conditioned rooms and courier vans. These days, paying for offsite tape storage for legacy data is simply crazy. It can take days to retrieve and restore data using the old school tape vault and offsite backup rotation services that are so prolific in the industry. And then just getting a tape back from your vault is typically only the start of the painful and time consuming restore process for many companies.
Tape Ark turns this service on its head by using the public cloud as its vault, and the internet as its courier van, cutting access to legacy data down to minutes instead of days. The service also provides a complete restore service eliminating the need to maintain legacy software and hardware for those “just in case” restores. By embracing digital and virtual data storage technologies and migrating large volumes of legacy data to the cloud, organisations can now take advantage of the vast opportunities Tape Ark’s solution offers. It is a cost effective and logical business decision that is set to bring an end to the inefficient and unsustainable physical vault industry. It just makes sense” he comments.
We have readily adopted cloud storage technology in our everyday life – we now listen to music through Spotify and Apple Music in lieu of buying new CDs and storing the physical media. Ditto for the way we now watch films via companies like Netflix and Stan rather than renting a physical DVD from our local Blockbuster store. These storage platforms make our music and films more portable, accessible, convenient and secure. Why should corporate data storage be any different? ”
Holmes is an entrepreneur and innovator who knows his stuff, having worked in data management and preservation for over 20 years. Tape Ark is his fifth start up, having previously been the founder of both an offsite vault storage business, and also a digital data storage and tape recovery business – both of which he has now sold. After selling one of his last start-ups to a publicly listed company he has now set his sights on getting us to rethink and adopt 21st century data management technology for the good of commerce and the environment.
In a nutshell the benefits of Tape Ark’s offering are:
- Free migration from tape to the cloud
- Cost neutral when compared to doing nothing and leaving your tapes in a physical vault
- Fast and efficient access to data– forget courier vans, old tape drives and restoring tapes.
- Providing unparalleled access to data – the service opens up legacy data to Data Mining, Analytics, and Big Data technology at the click of button.
- Removal of the need to maintain legacy tape drive infrastructure, software and expertise to read old tapes, reducing your data centre footprint and associated running costs
- Increase security and 11x9s of durability of data
- The creation of a complete DR backup of archive data once it is in cloud by replication to several geographic locations
- Eco-friendly and environmental benefits including getting courier vans off the road and reducing data centre electricity and cooling requirements