The Capacity of Speed

Unbelievable…the amount of data that we can store on a single piece of recording media (disk, tape, thumb drive, etc.) just seems to keep getting larger. Will it ever end? 

For many years, data recording technology in the oil and gas sector has been dominated by IBM. Starting with the development of the 9 track tape in the 1960’s, followed by the closed cartridge technology called 3480 in 1984, IBM has been the leader in the seismic recording industry for as long as I have been alive. 

The 3480 was the first of a long line of closed cartridge recording media that still has direct descendants in the market place today. Not too many companies can claim to have invented a device in 1984 and can still show that a current modern version of what is essentially the same thing is still being developed and used commercially over 30 years later. The first telephone looks nothing like my current one, the phonograph looks nothing like my Spotify account, etc. But with this media type (unless you know a lot about it), you would be hard pressed to tell the difference between the one created in 1984 and the one being used today in 2016 (from a visual point of view anyway).

What has changed, however, is the storage capacity of the media as it has moved from one generation to the next. In fact, this IBM technology has had about 10 generational releases and has increased in capacity some 5000 times since it was invented, while amazingly, it has not really changed in size. The 3480 in 1984 could store 200MB, however its latest descendant, the 3592E08, can now hold 1,250,000MB (10TB). This increase in capacity was achieved by increasing the number of tracks written to the tape, while at the same time increasing the density of the bytes being packed into each of these new these tracks.

Whilst this capacity change is quite incredible, there is one significant feature of the media that is not so incredible and almost all recording technologies suffer from the same short-coming. That shortcoming is the speed at which you can read the data from the tape.

Between the 3480 and the 3592E08, speed has only increased from 3MB/sec to 300MB/sec (a 100 times increase), while at the same time capacity has increased 5000 times. Maybe I should be grateful with the capacity increase and ignore the performance issues? No - not me! I like to complain too much to let this one slip by. 

So as an analogy, we are saying that 130 years ago the first car was invented that had a petrol tank that held about 7 litres of petrol, and could drive at 16km/hr.  And through evolution, we have essentially created a car with a petrol tank that holds 35,000 litres of petrol but can only go at 160km/hr.  Picture a Honda Civic with a petrol tank the size of a semi-truck tanker. You won’t go very fast, but the upside is that you will be able to drive around the world about 75 times before you need a refill! I mean what is the point?

3480 tapes could be read in less than 3 minutes, but now the 3592E08 drive takes more than 20 hours to read a full tape. At least in 1980 if I wanted to look at some data, I only had to wait for 3 or 4 minutes. Are we really better off just because it holds more?


Guy Holmes

Guy is a graduate of Geophysics from Macquarie University in Sydney, and has completed a Masters of Business Administration (Technology Management) from Deakin University in Melbourne. 

Guy is a successful leader with a proven track record in the growth of start up and turn around businesses in the IT, medical and information management sectors.

Guy has extensive experience in the oil and gas, minerals, medical, and information management industries in Australia and the Asia Pacific and is a highly regarded entrepreneur.

Guy’s experience includes:

• Sourcing Venture Capital
• Acquisitions and Sales of businesses
• Commercial technology development
• Research and development for internal and external products
• International business development
• Product and service marketing, development, and management
• Multimillion dollar contract negotiations with government and private sectors (International and domestic)
• Development of business and marketing plans, strategy documents , and other executive level documents
• Industry leader in information management, data management, archiving strategies, legacy technology with a particular focus on the management of oil and gas and minerals information and data on a global scale.
• Operational management and refinement to seek maximum profitability
• Grant applications, financing arrangements, and seeking alternative funding

The results that Guy has achieved in his varied roles stand testimony to his abilities to:

• Manage organizational resources to achieve results
• Develop and drive technology solutions to achieve business goals
• Grow businesses that are both start-up and/or stagnant
• Successfully land, negotiate, perform and complete projects both domestically and internationally

Guy has been married for 24 years and has five children. He enjoys playing ice hockey, travel, mountaineering and spending time with his family and reading.